Culinary Brand Strategy & Product Positioning
Crafting a Brand Promise through Data-Driven Analysis and Story
Brand Marketing & Promotion
How an Industry Pro Adds Authority and Expertise to Your Brand
Culinary Product Development
From the first spark of a product idea to seeing it on the shelf or Amazon
It’s my passion and privilege to combine my love for food and entertaining with years of business and culinary experience to help clients grow their brand.
“Katy is a master communicator and a strategic thinker with a genuine gift for connecting people. Her vision, follow through, enthusiasm and energy make her a strong leader and an integral part of any team. The depth and breadth of Katy’s culinary industry experience gives her a unique and multifaceted understanding of how to leverage networks and identify opportunity. “
– Kim Vincent, The Vincent Group
Culinary Brand Strategy & Product Positioning
The cornerstone to brand success is having a clear identification of the product’s mission and what the product can deliver. Too often brands repeat the same common steps for marketing that build on what has always been done. That works sometimes. But does it put the product in its optimal market niche and communicate the value and strength of the product?
Brand Marketing & Promotion
Every product has a story, sometimes hidden, that needs coaxing to shine in primetime. We find that bringing a culinary perspective, with a deep knowledge of the market and an extraordinary palate, is what’s needed to perfect the special sauce.
Culinary Product Development
My product development experience with brands – both pre-launch and legacy brands – ties together my experience in brand marketing and global flavors. In fact, it is one of my favorite things to do, in part because entrepreneurs often show up with a certain perspective and passion but aren’t quite sure the best way to get from A to Z, and I add both palate and marketing savvy.
Culinary Brand Strategy Clients
Affiliations & Partners
Blog
Palate. Passion. Purpose.
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Finally! Ermahgerd!!!! Did you think that winter would ever end?? I for one did not. Today in NYC it was 90 and stickeeeeeeeeeeeeeeeeeeeee! But that means not only are the farmers' markets in full spring swing, they are pushing out the bounty that Mother Earth shares...
If you are looking for a high-energy, results-oriented, flavor expert, willing to go the extra mile with a big smile…give a shout.
Let's Get in Touch!
Questions? Message me below or give me a shout (917) 209-4801